We Design Seamless Solutions
Whether B2C or B2B, internal or external, our User Experience agency focuses on your user and their journey and brings forward digital experiences that are intuitive, beautiful and optimized across devices. Through human-centric design thinking methodology, we deliver creative solutions that resonate with your target audience while advancing your business objectives.
Whether you are a small start up that has yet to form your concept or identity or a large known brand, we will evaluate what you already have in place and help you achieve your online goals. We have successfully executed hundreds of projects that vary in scale and complexity across Fortune 500’s, Startups, and Organizations from various industries (retail, pharmaceutical, insurance, financial services, social networking and more).
Discovery & Strategy Planning
Every successful project starts with a Discovery phase which defines the current state of a product, capture pain points, areas of enhancement and potential next steps. We’ll help your team gather all the information needed and define the next few phases of your product’s life cycle based on business needs and budget.
Creative Design
The interplay of colors, shapes and typography, combined with our Usability expertise, allows us to create powerful solutions that have proven to work. We can work with existing brand guidelines and push them to new horizons, or create your new brand based on your product, demographics, and voice in the market.
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Information Architecture
The science of organizing and labeling content is our art. We handle large multi-level taxonomy structures and ensure people find what they are looking for. Through card sorting, competitive analytics and research, we ensure sound structures and flexibility for future product and tree growth.
User Testing
We’ll help identify areas that are worth testing and set goals and expectations for each test. We will draft the test script and tasks/questions to be used in each test, and ensure we discover as many findings as possible. UX Alley can moderate the testing, record all sessions and recommend next steps in a detailed final report.
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High Fidelity Wireframes & Flows
Our team specializes in ensuring all use cases are accounted for. We outline complex flows, think of every detail and turn every stone to make sure each use case has a solid solution. We create high fidelity wires indicating feature placement and behavior, and include detailed annotations for development teams to follow.
Prototyping
Prototyping enhances collaboration between designers, stakeholders, and developers, leading to more user-centered and effective design solutions. Creating interactive mockups that simulate the user experience enables designers to visualize and test their concepts before development. It helps identify design flaws, gather user feedback, and refine the product’s functionality and aesthetics.
Optimized for Success
We plan, design, and develop seamless responsive experiences that increase conversion rates and overall traffic. We do a lot of legwork. From one-on-one conversations with your team members to our own investigation work of your target audience, current online flow and behavior, checking direct and indirect online competitors and a methodical review of your analytics. Optimization means knowing what the user needs at any given moment, how much information he/she is able to absorb and what do they need as guidance cues for next steps and process completion. Our team specializes in simplification and phased knowledge processing. We don’t want our users to feel like they are walking in Times Square. We want them to feel like we are guiding them through it.
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